Each Charllot collection tells a story. All are “translated” into a contemporary fashion language, fitting international standards.
Aspiration from Vietnam
Charllot Design was born with the ambition to bring Vietnamese fashion values to the international stage. The brand emerged from the fusion of tradition and modernity, bridging cultural heritage and global fashion trends.
The name “Charllot” draws inspiration from combining “Char” (short for “Charm” – alluring) and “Lot” (luck), embodying a brand philosophy that brings charm and fortune to those who wear it.
Charllot Design‘s uniqueness lies in honoring Vietnamese cultural heritage through every stitch and design detail. Always seeking inspiration from traditional garments and ancient motifs. But not stopping at preservation, instead aiming to modernize and propel those essences further.
The year 2023 marks a crucial turning point for Charllot Design as it officially enters the US market. It’s more than just selling products – it’s a mission to introduce Vietnamese culture and spirit to the world through the language of fashion.
Charllot Design is more than a fashion brand. It’s a story of aspiration, national pride, and belief that a Vietnamese brand can absolutely stand shoulder to shoulder on the international stage.